And those with the sound off likely aren’t going to buy from you. It would have no value and wouldn’t make sense. It could be that Facebook just assumes the audio isn’t always important, but imagine watching the news with the sound off. Unless your video was just a short video with text flashing on the screen having the sound on is crucial. That’s the more accurate video view count to me. On average only 28.02% of users that “viewed” the videos turned the sound on. So, in reality, the average views are 521.55, who cares if someone watches a video more than once. It seems Facebook is reporting video views regardless if a person watched it more than once, or if they even turn the sound on.Īs the stats above stated for all 3 pages studied Facebook showed us 568.08 views, with 521.55 unique viewers. The number of video views seems inflated on every video and every page I looked at. I would assume people are listening to a Live video to interact with the person broadcasting, whereas they may not turn the sound on for an uploaded video that appears on the surface as a marketing video.īut the reason I did this study was to see if the video views Facebook gives page owners is accurate and reliable. (and also means only 32.30% of those watching the Live video are truly “watching”.) To better get a handle on the numbers here are the averages of all 3 pages and both video types combined:Įvaluating the Data on Facebook Video ViewershipĪll of those numbers are great, but what can we extrapolate from them?Īlthough it wasn’t a part of my original study I can easily see that nearly double the number of people watching Facebook Live videos turned the sound on 00 32.30% vs 18.27%. I also wanted to break down the numbers based on live and uploaded videos (all of Live Streaming Pros videos were live.): Uploaded Videos to Facebook: Let’s first just look at each page’s average for the 3 data points we were looking at: Agorapulse: Then I wanted to look at that number and compare to the number of users that actually turned the sound on.Īfter all, if the sound is off does it matter?Įspecially on a Facebook Live video. I wanted to compare the Unique Views to Video Views to eliminate anyone that might have watched the video more than once. I’ll be compiling these 3 pieces of data for each of the 20 videos, and then averaging them together for each page and overall: They pretty much only post Facebook Live videos, since they are the Live Streaming Pros after all! They have a few courses on doing live videos and install video studios for many of the social media gurus you follow.īecause Geeks Life and Live Streaming Pros focuses so much on videos, especially Facebook Live, I really wanted to dive into their Insights.
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